Charming Dream

承美梦境

Creator of Beautiful Legends

创造,传承之美

  • Background

    承美梦境是以一个以爱与温度为载体的女性创业品牌,致力于让中国美走向世界,让生活更美好,生命更精彩!秉承着“唤醒一个女人,温暖一个家庭,和谐一个社会,昌盛一个国家”的信念,行走在祖国大地的每一座城市。用心修炼,用爱传承。

  • Chengmei Dreamland is a female entrepreneurial brand based on love and temperature. The brand is committed to bringing Chinese beauty to the world, making life better and life more exciting! Adhering to the belief of "waking up a woman, warming a family, harmonious socie-ty, and prospering a country", we walk in every city in the motherland. Practice with heart and pass on with love.
















  • Design concept

    以在中国文化中寓意着和谐共生,阴阳调和的阳光与月亮造型,作为品牌的核心识别符号,以体现品牌为女性创造美好的体验,待以真诚的态度,赋予其高贵的品质。同时富有梦幻色彩的绯蓝色,塑造女性消费者心动的品牌形象。

    The "deer" shape, which symbolizes beautiful auspiciousness in Chinese culture, is used as the core identification symbol of the brand to reflect the brand to create a beautiful experience for women, and to give it a noble quality with a sincere attitude. At the same time, the dreamy crimson pink creates a brand image that is appealing to female consumers.











  • 服务内容
    品牌策略|品牌视觉
    服务时间
    In July 2019
    客户
    Charming Dream
    项目成果
    • 基于创业人的初心愿景,创作富有渲染力的品牌理念和策略体系

    • 清晰界定承美梦境旗下多业务板块与母品牌的架构关系

    • 塑造富有强烈识别力和优雅意味的品牌整体视觉系统
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