Douxbebe
多宝贝
Make Parenting More Fun
让育儿更优雅
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Background
Douxbebe是源自法国的母婴电商品牌，中文品牌名称为多宝贝，在电商店铺中以Douxbebe为主要传播。因DouxBebe源于法文，消费者无法读出更难以记住，不利于将品牌名称作为搜索关键词来导入流量，不利于品牌资产的长期积累。同时，品牌形象陈旧落后，难以满足90后新生代妈妈对颜值和趣味情感产品的需求。
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Douxbebe is a mother and baby e-commerce brand originating from France. The Chinese brand name is Duobaobei. Douxbebe is the main dissemination in e-commerce stores. Because DouxBebe is derived from French, it is harder for consumers to read it out and remember it. It is not conducive to using brand names as search keywords to import traffic, and it is not condu-cive to long-term accumulation of brand equity. At the same time, the brand image is outdated and backward, it is difficult to meet the needs of the new generation of mothers born in the 90s for beauty and fun emotional products.
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Design concept
从DouxBebe的品牌全称中提取最为关键的DBB三个字母作为品牌简称，同时也是中文拼音的首字母组合，既有利于消费者识别，在购买时搜索品牌关键词，也有利于记忆。同时，将DBB三个字母IP化，赋予不同的人设角色，以潮趣的画面风格赋予母婴产品更多的情感价值，与新生代妈妈达成更深度的情感联结。Extracting the most critical three letters of DBB from the full name of DouxBebe as the brand abbreviation, which is also the first letter combination of Chinese pinyin, which is not only conducive to consumer identification, so as to search for brand keywords when purchasing, but also conducive to memory. At the same time, the three letters of DBB are IPized, different letters are assigned roles, and the maternal and child products are given more emotional value with the trendy picture style, and a deeper emotional connection with the new generation of mothers is achieved.
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