RED SPACE
红房子
粽享申情
信阳红房子粽子包装设计
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Background
RedSpace红房子是是信阳地区最大的烘焙连锁企业之一,其自主研发和生产的产品包括面包、蛋糕、西点、酥点、月饼、端午粽等多种食品。历经20余年的经营管理,传统陈旧的品牌风格和产品包装形象已经难以满足当下时尚年轻人群的需求。
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Design concept
因为粽子属于本地化属性很强的节庆产品,具有极强的礼品及文化属性,在地域上与线下门店所在的市场紧密关联。我们从信阳当地的知名景观中提取出造型元素,结合私房粽中的高品质食材原产地,以多彩的插画,打造一场舌尖上的寻味之旅。 -
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