MissLip
唇小姐
Fire up your beauty
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Background
消费者还没有认知到工业口红对身体健康不利的问题，Misslip唇小姐洞察到工业口红让嘴唇掉皮、干裂甚至肿痛发炎，发愿做一款健康的口红，让爱用口红的女人用上好口红，让不爱用口红的女人爱上用口红。萃取植物精油香气力量，配合五款颜色，对应女人不同的生活场景，让女人更出众出彩：
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Although consumers have not yet realized that industrial lipsticks are harmful to their health, Misslip has insight into the conditions that industrial lipsticks can cause peeling, chapped lips and even swelling and pain. Misslip vows to make a healthy lipstick, let women who love lip-stick use good lipstick, and let women who don't like lipstick fall in love with lipstick. The fra-grance power of plant essential oil extracted by Misslip, combined with five colors, corresponds to the different life scenes of women, making women more outstanding.
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Design concept
基于唇小姐产品本身特含精油的独特价值，品类定位为能量口红缔造者，为需要烈焰红唇又希望自己能够勇敢呈现美表达态度的女性而打造的健康能量口红。用一抹火热的烈焰红唇作为品牌的核心识别，象征着唇小姐口红给生命之火，点燃女人内心的火焰。以性感张扬的红色美人豹，富有张力和力量，营造线下极富能量气场的会场空间。
Based on the unique value of Misslip products that contain essential oils, the category is positioned as a creator of energy lipsticks, a healthy energy lipstick for women who need flaming red lips and hope that they can bravely express their beauty. With a touch of fiery red lips as the core identity of the brand, it symbolizes that Misslip lipstick gives the fire to life and ignites the flame in a woman's heart. The sexy red beauty leopard is full of tension and power, creating an offline venue space with a lot of energy and aura. -
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