法诗泉 . Facetherm

Facetherm

No Injury Problem Skin Repair Expert

祛斑不伤肤,就用法诗泉,零伤肤问题性肌肤修复专家。


  • Background

    美容行业对祛斑等问题肌肤修复没有行业标准,缺少技术规范。缺乏专业技术保障的美容院、整容医院的祛斑操作,不仅难以修复皮肤,反而可能加重对皮肤的伤害,成为消费者的“痛点”。法诗泉产品不同于行业传统的破坏皮肤屏障的解决方式,而是将童颜粉与微晶无创导入结合,开创全新的不伤肤地解决问题性肌肤,以修复肌肤屏障为目的。

  • The beauty industry does not have industry standards for repairing skin problems such as freck-le and lacks technical specifications. The freckle removal operations of beauty salons and plastic surgery hospitals that lack professional technical support are not only difficult to repair the skin, but may increase the damage to the skin and become a "pain point" for consumers. Fashiquan products are different from the traditional solution of destroying the skin barrier in the industry, but for the purpose of repairing the skin barrier, it combines the beauty powder with the non-invasive introduction of microcrystals to create a new way of repairing problem skin without harming the skin.









  • Design concept

    从行业存在的问题和消费者最为关心的祛斑伤肤问题,我们敏锐地洞察到祛斑不伤肤是用户在选择祛斑方案的时候非常关键的决策因素,而法诗泉创新的产品技术方案,开创了不伤肤的解决祛斑等问题性肌肤问题,法诗泉就定位为祛斑不伤肤,直接了当地告知消费者品牌承诺。从皮肤的分层结构中提炼出层级的设计表现形式,应用于品牌的核心LOGO和包装系统。

    From the problems in the industry and the issue of "freckle and skin injury" that consumers are most concerned about, we have insight that "freckle removal and no skin damage" is a very key decision-making factor for users when choosing a freckle removal program. Fashiquan’s innovative product and technical solutions have created a non-damaging solution to the problematic skin problems such as freckle removal. Fashiquan has positioned itself as "freckle removal without damage to the skin" and directly informed consumers of the brand promise. The hierarchical design expressions are extracted from the layered structure of the skin and applied to the core LOGO and packaging system of the brand.
















  • 服务内容
    品牌策略|品牌命名|品牌视觉
    服务时间
    June 2020
    客户
    Facetherm
    项目成果
    • 塑造高价值感的品牌形象和产品包装,传递专业权威感,让消费者快速信任

    • 聚焦“祛斑不伤肤”品牌定位,创建法诗泉专业价值体系