The beauty industry does not have industry standards for repairing skin problems such as freck-le and lacks technical specifications. The freckle removal operations of beauty salons and plastic surgery hospitals that lack professional technical support are not only difficult to repair the skin, but may increase the damage to the skin and become a "pain point" for consumers. Fashiquan products are different from the traditional solution of destroying the skin barrier in the industry, but for the purpose of repairing the skin barrier, it combines the beauty powder with the non-invasive introduction of microcrystals to create a new way of repairing problem skin without harming the skin.
From the problems in the industry and the issue of "freckle and skin injury" that consumers are most concerned about, we have insight that "freckle removal and no skin damage" is a very key decision-making factor for users when choosing a freckle removal program. Fashiquan’s innovative product and technical solutions have created a non-damaging solution to the problematic skin problems such as freckle removal. Fashiquan has positioned itself as "freckle removal without damage to the skin" and directly informed consumers of the brand promise. The hierarchical design expressions are extracted from the layered structure of the skin and applied to the core LOGO and packaging system of the brand.