MrHuang
黄先生
不太会喝酒，就喝黄先生
13°温情黄酒，暖胃，暖身，暖心
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Background
黄先生，专注于低纯度手工醸糯米黄酒，立志以极佳酿造工艺及创新营销将黄酒文化推广于年轻一代。创始人黄小辉先生潜心于糯米黄酒酿造多年，然而他发现传统的销路无法带动黄酒这一宝贵酒文化。面临这一问题，黄先生的新派黄酒在包装和工艺上都做了创新和调整，力求符合年轻一代的饮酒习惯趋势。黄先生以手工酿造的客家糯米黄酒则撇去了黄酒有苦药味的弊端，以“清爽型”口感为主，并将其口感标准总结为“润、清、柔”，简称为SFG口感原则。另外，黄先生重新打造了一套结合黄酒文化的饮酒文化系统，通过情感认同的方式，让年轻一代通过关注到黄酒价值，使国酒重拾其地位，弘扬国酒精粹。
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Mr Huang, paying attention to low purity and hand-made glutinous rice wine, has determined to popularize yellow wine culture through excellent brewing process and marketing innovation among the next younger generation. The founder, Huang Xiaohui, has indulged in the brewing of glutinous rice wine for many years. However, he found traditional sale method cannot promote the valuable drinking culture of yellow wine. To solve the problem, Mr Huang innovated and adjust the packing and craft in new yellow wine, in order to suit the younger generation’s drinking habits. Mr Huang uses the hand-made brewing Hakka rice wine with glutinous rice to skim the disadvantages of the bitter taste. The Hakka rice wine with glutinous rice mostly tastes fresh and cool, and the flavor standard can be summarized as “smooth, fresh, gentle”, abbreviated as SFG flavor. On the other hand, Mr Huang developed a set of drinking cultural system combining with the yellow wine culture, through means of emotional commitment, letting the younger generation realize the value of yellow wine, making the national wine regain its position and carrying forward the essence of the national wine. OKbrand has helped Mr Huang reshape the overall strategy and image of the brand, and endows Mr Huang with its unique cultural system in a more distinctive design.
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Design concept
黄先纯手工酿造的客家糯米黄酒，撇去了黄酒中苦药味的艰涩，以清爽型口感为主，并将其口感标准总结为润、清、柔，简称SFG口感原则：
Smooth温润：相对于传统黄酒略带药味的苦涩感，黄先生入口非常润滑。若温酒后再品尝，更让人身心滋润。
Fresh清爽：黄先生专注于糯米酒型，规避了黄酒的陈旧感，更推出各种口味，使消费者对黄酒的印象焕然一新。
Gentle柔和：酒精含量只有13%的;黄先生，非常平易近人。就算不会喝酒的人也能轻松接受，斟酌数杯之后，又会有微醺之感。 -
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