Qingzangyuan is the leading brand of morels and even plateau edible fungi in China. Since its establishment in 1978, it has mainly focused on export and wholesale business in the early stage. With the upgrading of domestic consumption and the gradual popularity of the morel market, people's demand for healthy and high-quality ingredients is increasing. As the setter and market leader of the plateau edible fungus industry standard, Qingzangyuan entered the retail market, intending to become the leading brand of morels in the minds of consumers in the retail market.
Morel, as a high-end ingredient, has been exported to Europe and the United States, and it is a standing ingredient for state banquets in Europe and the United States. For high-end ingredients, the most important value perception is based on the place of origin. The brand name of Qingzangyuan itself has a very high-value brand association-Qinghai-Tibet Plateau. The brand positioning binds the origin of the Qinghai-Tibet Plateau and establishes the recognition that the plateau edible fungus is equivalent to the Qinghai-Tibet origin. As the most intuitive symbol association of the Qinghai-Tibet Plateau in the user's mind, Snow Mountain, as the brand symbol of Qinghai-Tibetan origin, reflects the pure original ecology of the product, and extracts the modeling details from the Tibetan brushstrokes, and designs the Chinese font LOGO of Qinghai-Tibetan origin. The dimensions show the value of the origin of the Qinghai-Tibet Plateau.