There is an unprecedented opportunity for the diaper industry. Traditional diapers are dominat-ed by European and American paddle core brands, but in 2011, high-density cores became an emerging trend at the time. The founder of the Ohbaby brand has a rudimentary plan for the future development of domestic diapers, creating a diaper brand for the new generation of trendy and cool mothers born in the 90s, meeting fashionable mothers’ personalized emotional needs, reaching a deeper emotional connection with them, and being happy to Share the brand with more mothers.
Ohbaby's brand name itself has strong emotional power, focusing on Oh, amplifying the emotional power of surprises and surprises expressed by Oh, so that consumers can quickly and clearly feel the brand's inherent value proposition. Ingeniously transform O into the eye of surprise, use it as a brand super IP, extending the image of different animals in the entire brand IP family, forming a rich and diverse IP role, and shaping multiple interactive experiences.