安比奇 . Anbicy
Anbicy
Super Soft Baby Cotton Soft like love
超柔婴童棉品，给孩子柔软的爱
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Background
在新生儿服饰行业中，消费者对产品的价值感知和品牌优势认知，面料手感是最核心。面料手感好具体的表现，在评价中可以统计出，就在“柔软”。柔软，这是每一个消费者都可以直观感受、说出来并分享传播的价值，也是安比奇在消费者认知上的优势所在。
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In the newborn apparel industry, the feel of fabrics is the core of consumers' perception of product value and brand advantages. The specific performance of the fabric with good hand feeling can be counted in the evaluation, which is "soft". Softness, this is the value that every consumer can intuitively feel, speak out and share in communication, and it is also the ad-vantage of Anbiqi in consumer perception.
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Design concept
为体现超柔的产品优势，我们从诸多的动物原型中选择绵羊作为原型，圆润柔软的造型，予人萌趣亲和的品牌认知和联想，并将羊的IP元素应用于与消费者沟通的全程接触点，将超柔的品牌定位展现得淋漓尽致，在消费者心智中占领超柔的品牌认知。
In order to reflect the advantages of "super soft" products, we choose sheep as the prototype from many animal prototypes. The round and soft shape of the sheep gives people a cute and friendly brand recognition and association. The IP element of sheep is applied to the contact points of the whole process of communication with consumers, and the brand positioning of "super soft" is fully demonstrated, occupying the brand cognition of "super soft" in the minds of consumers. -
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