In the newborn apparel industry, the feel of fabrics is the core of consumers' perception of product value and brand advantages. The specific performance of the fabric with good hand feeling can be counted in the evaluation, which is "soft". Softness, this is the value that every consumer can intuitively feel, speak out and share in communication, and it is also the ad-vantage of Anbiqi in consumer perception.
In order to reflect the advantages of "super soft" products, we choose sheep as the prototype from many animal prototypes. The round and soft shape of the sheep gives people a cute and friendly brand recognition and association. The IP element of sheep is applied to the contact points of the whole process of communication with consumers, and the brand positioning of "super soft" is fully demonstrated, occupying the brand cognition of "super soft" in the minds of consumers.