蒲公英时光
PGYtime
从形到心的完整融合，从内到外的全面滋养
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Background
蒲公英时光教育集团，专注于优雅美学、礼仪素养、女性成长、少女成长、家庭教育等培训教育、咨询和教育投资服务，全方位支持女性在外在魅力、内在成长、和谐家庭、事业财富、生命品质等方面提升，在行业内处于领导地位。但在快速发展的过程中，品牌欠缺一致的品牌视觉规范和管理体系，与用户的沟通传递的品牌形象不一致，不利于创建强势的品牌资产。
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Dandelion Time Education Group focuses on training education, consulting and education in-vestment services such as elegant aesthetics, etiquette, female growth, girl growth, family edu-cation, etc. Support women in all aspects to improve their external charm, internal growth, har-monious family, career wealth, and quality of life. Dandelion Time Education is in a leading position in the industry. However, in the process of rapid development, the brand lacks con-sistent brand vision norms and management systems, and is inconsistent with the brand image communicated by users, which is not conducive to the creation of strong brand equity.
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Design concept
在与创始团队的多次创意风暴沟通，确定保持原有蒲公英时光的LOGO不变，以蒲公英为核心造型元素来创作品牌辅助图形，从蒲公英的种子四处飘扬的场景中抽象出圆点组合，体现传递优雅传递爱的品牌理念，延伸应用到整个品牌识别系统。
After several creative storm communications with the founding team, it was determined to keep the original dandelion time LOGO unchanged, to create brand auxiliary graphics with dandelion as the core styling element, and to abstract the dot combination from the scene where the seeds of dandelion flutter around. It embodies the brand concept of conveying elegance and love, and is extended to the entire brand identity system.
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