品见社交珠宝
KEYRICH
Key to wealth and beauty
财富美丽之匙
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Background
品见社交珠宝是一家全新的珠宝公司，从零开始起盘。作为行业的新晋者，创始团队意欲从起盘开始就建立整体的品牌标识和形象，形成好的市场的认知，更好的达到市场的效果，创造更好的业绩，充分展现高端定位珠宝品牌形象的价值感。
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Pinjian Social Jewelry is a brand new jewellery company that started from scratch. As a new-comer in the industry, the founding team intends to establish an overall brand identity and image from the beginning, to form a good market awareness, achieve better market effects, and create better performance. Fully demonstrate the value of high-end positioning jewelry brand image.
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Design concept
秉承创始团队让更多女性开启财富自由之门的理念，提炼出关键词汇KEY 和 RICH，将其作为国际化品牌名称。从目标消费者对珠宝的核心需求出发，在不同社交场合，品见珠宝设计不同系列产品，在每一个场合，都能得体而光彩夺目，品牌定位为“轻奢社交珠宝”。用璀璨夺目的钥匙作为品牌的识别符号，淋漓尽致地展现品牌理念和行业属性，同时创建优雅高贵的品牌形象系统，让每个触及品见的人群都为之心动。
Adhering to the founding team's concept of allowing more women to open the door to wealth and freedom, the keywords KEY and RICH were extracted and used as international brand names. Starting from the core needs of target consumers for jewelry, Pinjian jewelry designs different series of products in different social occasions. Let women be decent and dazzling on every occasion, and the brand is positioned as "light luxury social jewelry". Use the dazzling key as the brand's identification symbol to vividly show the brand concept and industry attributes. At the same time, create an elegant and noble brand image system, so that everyone who touches Pinjian will be moved by it.
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