纽诺艾玛 . Ima
纽诺艾玛国际保育园
纽诺艾玛国际保育园
Neuroo & Ima International Nursery
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Background
纽诺艾玛国际保育园是由一家早教中心转型升级而成的保育园品牌，成立于2009年的纽诺总部位于广州，曾经加盟经营知名澳洲早教品牌亲亲袋鼠。随着2019年5月国务院婴幼儿照护指导意见的出台,中国婴幼儿托育行业将受到大量关注。托育市场的消费者意识将得到提升,更多家长会考虑将孩子送到托育机构。纽诺艾玛创始人意识到这个重大的机会，寻求品牌转型。
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Nuno Emma International Nursery School is a nursery school brand transformed and upgraded from an early education center. Founded in 2009, Nunuo is headquartered in Guangzhou and once joined the well-known Australian early childhood education brand Kiss Kangaroo. With the introduction of the State Council's guidance on infant care in May 2019, China's infant care industry will receive a lot of attention. Consumer awareness in the childcare market has been enhanced, and more parents will consider sending their children to childcare institutions. The founder of Nuno Emma realized this significant opportunity and sought brand transformation.
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Design concept
对日托行业来说，家长们最为关切的需求是安全。为更直观地体现纽诺艾玛的安全属性，我们从诸多动物原型中选择大象，大象的力量和温和的性格，予人安全可靠的联想。同时，将大象IP人格化，与保育园不同科室的主题相呼应，塑造主题乐园般的入托体验，家长和孩子们在体验过程中，迅速对纽诺艾玛大象形成深刻认知。
For the daycare industry, the primary concern of parents is safety. In order to more intuitively reflect the safety attributes of Nuno Emma, we choose elephants from many animal prototypes. The strength and gentle character of an elephant give people a safe and reliable association. At the same time, the IP personification of elephants echoes the themes of different departments of the nursery school, creating a theme park-like nursery experience. During the experience, parents and children quickly form a deep understanding of Nuno Emma Elephants. -
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