Nuno Emma International Nursery School is a nursery school brand transformed and upgraded from an early education center. Founded in 2009, Nunuo is headquartered in Guangzhou and once joined the well-known Australian early childhood education brand Kiss Kangaroo. With the introduction of the State Council's guidance on infant care in May 2019, China's infant care industry will receive a lot of attention. Consumer awareness in the childcare market has been enhanced, and more parents will consider sending their children to childcare institutions. The founder of Nuno Emma realized this significant opportunity and sought brand transformation.
For the daycare industry, the primary concern of parents is safety. In order to more intuitively reflect the safety attributes of Nuno Emma, we choose elephants from many animal prototypes. The strength and gentle character of an elephant give people a safe and reliable association. At the same time, the IP personification of elephants echoes the themes of different departments of the nursery school, creating a theme park-like nursery experience. During the experience, parents and children quickly form a deep understanding of Nuno Emma Elephants.