海马速读
Himo reading
海马速读
首创EDP™眼脑直映记忆法，9分钟熟读一本书。
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Background
海马速读是一家专业的速读和速记教育培训机构，拥有独特的记忆方法专利。它对记忆原理和阅读原理进行了非常深入的研究。
在品牌塑造的过程中，我们从品牌命名开始，赋予它一个好名字。用一个非常形象化的海马体作为品牌识别符号，而人脑中的海马体也负责记忆功能，所以它被称为“Himo阅读”。在语义解释和识别的记忆成本方面，我们有独特的优势。同时，从消费者的角度审视品牌的核心诉求点。“9分钟读一本书”的口号有效地传达了产品的核心价值。
在消费者调查中，我们发现产品的使用者是学生，而消费者是家长。家长最关心的是教育机构是否专业，具体的学习方法以及如何测试学习效果。我们将核心方法可视化，并将其应用到与消费者接触的一切事物中，使整个品牌感觉更加专业，并使家长能够在广泛的教育机构中快速做出决定。 -
Himo reading is a professional speed reading and shorthand education training institution with unique memory method patents. It has a very in-depth study on the principle of memory and the principle of reading.
In the process of brand grooming, we start with remodeling the brand by grant it a good name. Using a very figurative hippocampus as a brand recognition symbol, and the hippocampus in the human brain is also responsible for memory functions,so it’s called”Himo reading”.In terms of the memory cost of meaning interpretation and identification, we have a unique advantage. At the same time, we examine the core appeal point of the brand from the perspective of consumers. The slogan "read a book in nine minutes" effectively conveys the core value of the product.
In the consumer survey, we found that the users of the product are students, but the consumers are the parents. The parents are most concerned about whether the educational institutions are professional, the specific learning methods and how to test the learning outcomes. We visualize the core methodology and apply it to everything that comes into contact with consumers, making the overall brand feel more professional and enabling parents to make quick decisions in a wide range of educational institutions.
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Design concept
我们从品牌命名开始，赋予它一个好名字。用一个非常形象化的海马体作为品牌识别符号，而人脑中的海马体也负责记忆功能，所以它被称为Himo阅读。在语义解释和识别的记忆成本方面，我们有独特的优势。同时，从消费者的角度审视品牌的核心诉求点。九分钟读一本书的口号有效地传达了产品的核心价值。 -
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